Educational institutions have always faced the tough task of attracting students to enroll in their programs while setting themselves apart from the other institutions offering the same courses. With the advent of technology, it has become a convenient task for any student to look up online courses and indulge in them rather than actually taking admission to an institute, which is especially the case for small degrees. Hence, the institutes have to be more practical in their approach to this new generation of students to increase their enrolment numbers.
Digital marketing for educational institutes, hence, has become one of the most prominent services in these times. A digital marketing company not only helps educational institutes increase their reach, but also helps them in strategizing their digital approach towards the students. ParamInfo, a digital marketing agency in Dubai, has established itself as a frontrunner in providing optimum digital marketing services to its clients throughout the world. India has especially prevailed in the education sector and has seen exponential growth over the past decade. Hence, the need for a company like ParamInfo has become essential.
Here are a few ways ParamInfo helps educational institutes reach to more students and increase their enrolments:
Revamping the Website
The website of your institution is the most important aspect of your image in the digital world. Promoting your courses, offering information about the courses and institution, rolling out admission forms, putting our circulars, updating about recent or upcoming events, and much more can be handled through just one medium- your website. It is imperative that your website is refined and offers solutions to all the queries in the minds of the students as well as the parents. This is exactly what ParamInfo does, and helps you reach out to a wider audience to increase your institution’s popularity, which ultimately attracts more students to enroll.
One of the biggest perks of availing digital marketing services is that your institution can be aptly advertised on social media. According to recent research, more than 60% of students get their information and reaffirmation about an institution from social media. Having a strong social media presence is crucial in today’s world, and interacting with students through these platforms not only improves your institution’s image but also increases your visibility to a wider spectrum of audience. A digital marketing company in India would solely focus on the Indian crowd, but ParamInfo makes sure that your institution’s visibility crosses the borders and reaches the world.
When it comes to nabbing students, re-targeting strategies work better than generating new leads and pursuing them. It is cost-effective, yields better conversion rates, and most importantly, easily manageable by a digital marketing company like ParamInfo. Reaching out to prospective students who have previously shown interest in your institution through different digital marketing channels not only reaffirms their trust in you, but it also helps in expanding your reach into many more prospective students due to good word-of-mouth. Starting the campaign with increasing your institution’s awareness, and then re-targeting interested students and parents with more information like weekly/monthly newsletters can exponentially increase the interest of the students and parents in your institution.
SEO is the indisputable champion of any digital marketing strategy. It is SEO that makes or breaks any brand’s visibility in the digital world, and educational institutions are no exceptions. Having SEO friendly and rich content on your website will not only enhance your website’s visibility but also will keep you ahead of your competition to attract more students. ParamInfo’s digital marketing services target the most important keywords, meta-descriptions, title tags, and much more to make sure that keep you at the top of the search list on search engines.
Ad campaigns carried out by many educational institutions often turn out unproductive due to their miscellaneous placement. It is crucial to put your ads in places where they would be visible to prospective students. For instance, if you want to promote a course related to finance, your ads should be placed in sites related to finance, as the students would often visit those sites to learn more about what the course is about.
ParamInfo provides top-tier digital marketing solutions to educational institutes in India. Incorporating prominent strategies to expand your reach and improve your image, ParamInfo makes sure to bring about an impactful positive change for your institute in the digital world. Contact our experts for more information.