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The market for Virtual Reality (VR) and Augmented Reality (AR) technology and apps is growing at a rapid speed and is set to reach $108 billion by 2021. AR app developers are thus onto a good thing but they face a number of challenges in their bid to create useful AR applications for the consumer market.

What is AR?

To the uninitiated, Augmented Reality (AR) is a reality-based interactive display that is enhanced by computer-produced visuals, effects, text, and sound to improve the user’s experience of the real world. App developers are creating effective AR applications that can tap into the strong desires of the audience. However, they face a number of challenges which we review in this article to give you an idea of the current state of the AR industry.

Two Types of AR Apps

Two kinds of apps are being built utilizing AR technology and these are:

1.   Apps that Use GPS Data

These applications get access to GPS features. They collect relevant data by finding pertinent interest points in a given region. A wide array of platforms is available to mobile app developers in this niche.

2.   Apps that Capture Graphic Content

These applications collect specific imagery and identify its position using the camera in a smartphone. App developers can select from a range of tool kits in this sector too.

Challenges Faced by AR App Developers

A mobile app development company faces a number of issues in building a quality AR application for the consumer market. These challenges include:

  • Lack of Precise Sensor Readings
    This pervasive problem can be solved by utilizing smoothing methods to eliminate all electrical disturbances that take place and impact the app.

  • GPS-Associated Mistakes
    GPS technology can be prone to error and the range for accurate readings can differ from one app to another. For instance, navigation systems and digital maps have a range of six meters to function with. However, this gap can cause lagging in certain types of AR software. The solution lies in ensuring that AR app developers use large enough marker objects.

  • Pattern Recognition
    With tablets and smartphones, the user can easily snap high-quality pictures and images instantly. However, these images cannot always be used for the visual content of AR technology. To rectify this concern, app developers need to use 2D barcodes and QR codes.

  • Technical Elements
    Leading mobile app development companies need to consider specific technical elements when creating an efficient and effective AR app. The development procedure for these applications is almost the same in most cases, but mobile app developers face numerous technical challenges in their efforts.

Issues with AR Devices and the Market

A mobile app development company also needs to consider the current drawbacks of AR devices which is important because otherwise the AR apps they create may experience lagging. Further, a number of elements are unavailable to the public at present which impacts the popularity and growth of the AR technology market.

Let’s look more closely at the problems with AR-ready devies:

  • Interoperability

It is not easy to customize browsers that are used in AR devices. AR app developers need to facilitate interoperability to integrate all features into all systems. As technology improves, this issue can be easily overcome in the future.

  • Limitations on Multiple Users

Currently, AR apps are being created for only a single user and are designed for smaller devices. The technology faces a lacuna when it comes to developing apps for multiple concurrent users on larger devices.

  • Unavailable Content

Though users may be able to download AR apps, they may not be able to access and use all their needed content. Therefore, the mobile app development company and their client need to ensure that the necessary and desired content is available for users so they can fully utilize the application for their goals.

  • Lack of Information and Education

Though AR technology is booming, the general public is still not aware of the advantages of these applications. This is a social issue for app developers and they simply need to contend with the fact that it may take a few more years for AR technology use to become widespread and popular among the general public.

Scope of AR Technology Apps 

Paraminfo is a leading mobile app development company that makes high-quality AR and other apps for the consumer market. Contact us today to get your AR app ready and hit the market big time to achieve your sales goals.



A skilled Blog Writer who focuses on SAAS projects. I create interesting and informative content about SAAS technology, trends, and best practices. I'm good at researching, making sure content shows up in search engines, and telling stories that keep readers interested and give them industry knowledge.

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