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The sales of smartphones have gone through the roof in the past few years, with over 1 billion smartphones sold in 2019! And that isn’t where this behemoth demand stops. Over 150 billion mobile applications were downloaded in 2019. The market for mobile phones and mobile applications has seen unprecedented growth in the past 5 years, and it is expected to grow even more in the upcoming years.

This has urged businesses all across the globe to develop new strategies concerning mobile applications, and it shows no sign of stopping anytime soon. The marketing trends in the market pertaining to the latest mobile applications have thus, garnered a lot of attention from businesses.

Implementing newer technologies, developing innovative ways to use them, distributing applications across various platforms, and many more steps are being taken by businesses with the help of mobile app development companies.

Let’s take a look at the most relevant marketing trends that have affected the mobile app development process, and how businesses can leverage these trends to utilize the full potential of their apps.

Trends That Have Upstaged the App Development Process

Keeping up with the following trends can help businesses in boosting their reach and audience. Read on to find more:

1. M-Commerce

E-Commerce had its day of shine when it made a significant impact on how the future of businesses looked like. It holds the same significance now, but a new player has come in to compete with this trend – M-Commerce. 

The requirements of people for what they expect from the devices in their pockets have evolved significantly. Now, they want the convenience of not carrying cash or cards or identification proof in their wallets. All of these things can be securely stored in their mobile devices for use. Industries all over the world have embraced and accepted the concept of M-Commerce, and are actively pursuing possibilities to leverage this trend in technological implementation.

E-Wallets, Cloud Storage, and many more technologies have become very prevalent and a necessity nowadays, and the holistic digital conversion of consumer activities has only solidified the need for M-Commerce. 

Hence, mobile app developers are now actively involved in building elaborate mobile apps that come loaded with features that accommodate the M-Commerce strata of requirements. Implementing these features in mobile apps has become an unsaid requirement, and it will stay this way for a long time in the foreseeable future.

2. Application Performance Management

This particular trend is not new, and was previously applicable in web applications, and has now made its significance clear in the mobile application domain. Since Google announced that mobile web will have its own separate index for searches, APM has become a necessity for mobile app development. App developers have to actively code the apps keeping in mind the search index, SEO requirements, and much more. 

Faster loading, optimum management, regular updates for resolving any bugs, and many more elements go behind the concept of APM, and an app development company has to be aware of its importance in today’s age to build the perfect app. Enhancing user experience and providing holistic visibility have become the primary objectives for mobile app development companies due to this trend. 

3. Artificial Intelligence

This technology needs no introduction. AI has been making the waves since it came into existence, and now it is shining in the mobile app development world. App development has become significantly easier and convenient for developers because of various AI technologies. Tools like advanced analytics, cognitive learning, smart user interfaces, machine learning, etc. have significantly made the job of mobile app developers easier.

AI has managed to stamp its importance in this domain, and will be a key player in the future of how mobile apps look like, until a better innovation comes along (the chances of which are very low)

4. IoT (Internet of Things)

Yet another popular technology, IoT is the key in achieving the full potential of all technologies. Mobile devices have implemented the concept of IoT into their software, and the most advances techniques from IoT have helped mobile apps in achieving new benchmarks for technological implementation. Accurate information that is up to date is the pathway IoT provides, by acting as a bridge between the internet and connected devices. 

The primary concept of IoT has been embraced and implemented by all industries in today’s age, and its making businesses more efficient in their capabilities. One of these industries is mobile app development, where the implementation of IoT has made the development process more streamlined, organized, and convenient for app developers.


An app development company can only function optimally if all the aforementioned marketing trends are implemented properly in their processes. The true marketing potential of mobile apps can be unlocked if they are up to date with the current happenings – all the recent trends, and leverage their benefits.

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