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Customer experience is the lens through which customers perceive the interaction with your company or business. A successful customer building and retaining strategy always focuses on Customer Experience feedback because this is the thing that decided whether a customer will come and if he comes whether he’ll be loyal or not.

Purchasers are more empowered than they were ever before, there are lots of customer experience apps and customer experience software that any modern-day potential customers will look at before approaching your business for the first time. As reported by the leaders in customer experience and customer feedback register an average growth of 17% in their revenues within 5 years while those with a poorer record only manage about 3% in the same timeframe.

So, downplaying or disregarding the importance of customer experience is no longer an option for businesses these days because the customer’s voice is getting louder each day.

We’ve prepared a list of Purpose, Benefits and Positive Outcomes of customer experience.

Benefits of Customer Experience

Customer Feedback Collection Can Help in the Improvement of Products & Services

When introducing a new product or service into the market you surely have market research by your side as reference what your potential customer needs but the real test of a product or experience lies in the real world during practical application by the customers and collecting Customer Feedback through a customer experience software can help you get to know the areas where your products need improvement.

It is an insight that helps you know what is working and what is not. Gathering regular customer feedback can create a perpetual cycle that leads to product and service improvement and upgrades regularly which in turn is potentially beneficial for the company itself.

Improvement in Customer Retention

It is not rocket science that happy and satisfied customers will stay with your business for long while unhappy and dissatisfied ones eventually leave in search for a better place that’ll cater to their needs better than your business.

Customer Feedback helps you determine the areas where your business is lacking and helps you improve the overall customer satisfaction by focusing on the problematic areas. This will eventually reflect in customer reviews for your business as you start to improve the target areas.

Positive Outcomes of Customer Experience

It Shows Your Customers that You Value Their Opinion

Asking for feedback from your customers shows them that you value their opinion and want them to partner you in creating a better product and service. Listening to their opinions not only helps you improve but also create stronger business or sometimes even personal relations that go a long way in the professional world.

This is not all, sometimes listening and implementing what your customers want helps in getting recommendations and as we all know recommendations are the cheapest and probably the best way to acquire new customers.

Reliable Source of Information to Other Consumers

In the age of customer experience apps, gathering customer feedback is probably a trump card that helps you attract new customers on the roll without much emphasis. Potential customers indeed get attracted to your company by reading the reviews of other customers and maintaining a positive customer experience by giving the best services from your side.

Customer Experience Helps Companies Measure the Level of Customer Satisfaction:

Customer Satisfaction and customer loyalty are two major factors that help determine the performance of a company over a financial year. It can directly be linked to numerous benefits such as higher revenue, higher market share, higher stock and lower cost of operations.

Many studies over the years have confirmed the close relationship between customer satisfaction and business performance so it is only imperative for companies to make sure their customers are happy with the services they are getting.

Using Customer Applications like piHappiness feedback application can help businesses get the real picture of customer feedback for their company.


Customer Experience is an important part of operating functioning as well as growing a business and piHappiness Customer Feedback Application is just the right application to help you do that. Available in both phone and tablet format on Android as well as IOS, this application can prove to be a game-changer for your business.

Chanakya Kyatham

Chanakya Kyatham

Chanakya Kyatham is a Senior Digital Marketing Manager at ParamInfo Computer Services Pvt Ltd. He is passionate about topics such as SaaS, productivity, Android and iOS, general technology, and business.

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