Never get confused between website apps and mobile apps. The two have a lot of differences. However, they are actually quite simple to understand.
All mobile websites come browser-based, signifying the fact you can access them using the internet without installing any kind of application. They are easily able to work just like your usual websites on your PC. They could work similarly to your usual website on your PC. However, there are certain websites that automatically adjust to several devices with additional features that are specially designed to take care of mobile solutions.
However, mobile applications are apps that could be downloaded or installed on your mobiles primarily through Apple Store or Google Play. They could be accessed using the internet and download information that is stored in your phone’s memory. There are several mobile apps that require an internet connection for their function as the data plus information have been already been downloaded inside its app.
In this blog, we are going to work on a comparison between mobile solutions and mobile websites. Let us understand better how they could affect the overall success of any e-commerce service.
Benefits you receive from Mobile Applications
- They are faster than Mobile websites
Have you at anytime experienced when your website browser keeps loading? With a slow internet connection, it is really frustrating. However, don’t judge rather too quickly. Maybe your actual culprit is the website itself. People usually prefer using mobile applications owing to the fact that they are faster and rather efficient. They have been specially designed to perform certain specific tasks, something not evident in mobile websites that could function as one browser to access several internet sites.
- Comes with better form of User Experience
Mobile apps come with higher functionality plus user-friendly features compared to your mobile websites. App developers work non-stop to create better app solutions, which is why mobile applications are getting highly advanced and intuitive.
The first goal of developing a mobile app is not just creating apps that could function properly. Successful mobile apps come with excellent UX features.
- Specialized features that come for devices
Higher numbers of applications are getting integrated with high–tech devices. The internet of things (IoT), for instance, connects all the smart devices to create a streamlined process for all complicated tasks.
Tech-enterprises are working with all app developers so that they can maximize their device capabilities and increase their sales. POS or point of sale systems, radio frequency identifications, camera devices, and trackers are used so that they can help the complete eCommerce development services to flourish.
- More amount of time is being spent in mobile apps
Mobile apps are consuming the entire world. Users spend more hours using mobile applications instead of browsing on the internet using mobile websites. This remains a good indicator that creating a mobile app is one of the best options during the creation of an e-commerce website.
- Offers Access without any internet
Your internet services won’t always be there to help. However, your mobile application would. Most of the mobile apps can still remain operated without any internet connection as they are installed in your mobile and other devices. This feature will allow you to keep working also accomplish minor works until such time the internet comes back.
Disadvantages that comes with mobile applications
- Requires more expenses and time
Apps can be hard for you to develop for all your e-commerce business and highly expensive too. This process is highly complicated. It means building the apps compatible with both IoS and Android, which could mean hiring two separate teams of developers for every platform. More time and cost for both.
- Comes with one complicated process
It is more complicated than you feel. It doesn’t stop at hiring all talented developers. There are also several types of things to consider rather than merely a well-planned development. You have to create several crucial decisions that can affect the complete operation of your enterprise for a long time. Without the technical skills, you would have to keep faith and reliance on your team to hope that it would turn out rather okay.
- Issues in the maintenance process
You would have to think of the future issues that could arise because of the pressing needs of the people. Do not forget the trends also issues that could come along as you move forward with the business. Getting app support is also necessary. Daily maintenance needs to be considered so that you could avoid losing customers. Else, your customers may look for platforms with better options.
B – Mobile websites
Advantages you receive from Mobile Websites
- It is accessible to all devices
Websites in mobile are accessed through any of the devices as long there remain internet browsers. Compatibility would never be an issue, providing your business a much broader grasp among your clients. It doesn’t matter if your mobile is Apple or Android. They wouldn’t even need to download anything, merely a good Wi-Fi connectivity is good enough for them to go.
- SEO or search engine optimization
In case you wish to boost the business significantly, your best bet could be Google ranking. Creating one website platform for the e-commerce services would allow you to form SEO strategies that could increase your traffic quite significantly, something considered currently as one of the best ways towards promoting your brand.
- Cost effective
Unlike app development, it is relatively faster and easier to make websites. It needs a lesser amount of work plus complicated technical material. In brief, there are fewer costs and lesser effort needed in mobile development, enabling you with more time to focus on other matters in your e-commerce portfolio that are more important.
Disadvantages of having mobile websites
- Without any offline accessibility
You may know this already, yet it is still better to know. What if your clients wish to know what is in their wish list or cart and wish to browse? They wouldn’t be able to do that in the mobile web version as that would be an automatic turn-off for all your customers.
- Loading speed which is slow
This is rather the weakest part of your mobile application or mobile web solutions, mainly for the online shops. It brings down the potential and performance of your business merely because the interface isn’t conducive to use. Those pesky small buttons, zooming out and zooming in, tiny texts, also almost all about it makes customers press the exit button rather easily and with relief.
Websites would also need daily maintenance. Most owners of the website hire knowledgeable and skilled programmers who could do their jobs for them. Also, Content within the website would also be quite expensive, mainly if you were aiming at improving your SEO.
- An interface that is not too friendly
We know that the mobile interface isn’t too friendly. It is the reason most users prefer mobile apps instead of browsing the web to use the platforms that are favorites. Any mobile website does not usually adjust its user interface on the base of the device, leading to a poor UX.
You may be understood by now that there are many opportunities within the e-commerce business, considering the speed at which technical advancements happen these days.
You could quickly gain speed once you launch a marketing strategy that is successful for your business. It is really easy to append your traffic while you use the immense power of the internet. There are several marketing options offered in the software industry.
But irrespective of what option you may choose, the main factor would remain. You would have to plan carefully plus consider your current situation. Gather maximum information to form the right kind of strategy on how you could improve your sales without actually spending too much effort, money, and time. There are several eCommerce solutions that provide you with the best solutions to enable your customers to seamlessly browse through mobile applications.