Building an e-commerce website is not an easy task! First and foremost you need to identify the best CMS System for e-commerce website development. There are plenty of CMS platforms available for building e-commerce sites, and among them, WordPress and Magento are the most popular among the e-commerce owners. Having comparative details and differences between the two platforms helps one pick the right one for developing an e-commerce website. Make sure to pick the ideal platform to avoid any complications during the future migration process.
WordPress is the largest open source management systems featuring a plethora of themes and plugins. The user-friendly interface and the available customisable options make it a go-to choice for many web developers. The availability of many options makes it easy for users to design a blog or even an e-commerce website from scratch. Before narrowing down your choice to an ideal platform, it is essential to know the similarities and make a comparison between the two platforms. It thereby helps the website design and development company to choose the best platform for e-commerce website development.
Brief introduction of WordPress and Magento
Magento is an open source e-commerce platform owned by e-Bay. The platform features many advanced e-commerce functionalities such as product comparisons, discounts and coupons, a multi-store arrangement to name a few. Many big brands use Magento for the development of e-commerce websites. It further offers various features like quick social logins and single-screen checkouts.
WordPress is completely free and open-source blogging software. However, unlike Magento, WordPress is not a native e-commerce platform. The Universal selling point (USP) of WordPress lies in the availability of many customisable themes and plugins.
Similarities between WordPress and Magento
Both WordPress and Magento are open source platforms, and hence the functionalities for free. Both platforms offer many interactive themes and features, and multiple options for customisation. They allow easy incorporation of e-commerce and blogging functionalities into your website which is related to the business.
Comparative account of WordPress and Magento
E-commerce site forms a platform for a large number of online transactions. As such, it is essential to have advanced security features to avoid falling prey to hackers. The WordPress platform certainly lags when it comes to security. The presence of multiple plugins further complicates the situation.
Magento being a dedicated e-commerce platform is equipped with all the advanced security features. Hence, it facilitates to create a secure online store for your customers.
Ease of use:
WordPress heads the race when it comes to the ease of use. The platform features numerous plugins, features and offers users with multiple ways of customisation. It happens to be one of the simplest CMS systems available. Non-techies can easily use the platform, and it doesn’t need any technical expertise for designing an e-commerce store using this platform.
On the contrary, Magento is quite complex and warrants one to have an advanced understanding of the platform. It is quite challenging for a newbie looking to use this platform for e-commerce website development. Hence, it is very much essential to have a dedicated Magento development team featuring expert website developers to build the e-commerce store correctly.
The presence of plugins makes WordPress the best platform to build all kinds of websites. Using these plugins, you can create a variety of online stores. When compared to WordPress, Magento lags when it comes to flexibility. Although Magento also features a lot of plugins, a significant chunk of them are related to e-commerce stores.
Search Engine Optimisation (SEO)
SEO forms an essential parameter for website optimisation. Many factors influence the performance on the website in search engine results pages. For instance, keywords, meta tags and descriptions, load times are some of the components that are needed to be taken care of for optimum performance of the website in Google search engine results pages. Possessing quality unique content helps improve search engine rankings, and as such, Magento based e-commerce stores featuring the bulk of products gain the upper hand. A WordPress designed e-commerce store having few products may also perform well if you pay proper attention to URL parameters and right pages.
Although both the platforms are easy to use, building a large e-commerce store is associated with a particular investment. For newbies, WordPress is the ideal solution, if you are looking to sell around 20 products on the platform. But if the product count exceeds 50, then you may need to migrate to a dedicated e-commerce platform such as Magento.
On the flip side, the advanced security features and feature-rich core makes it a heavy investment upfront for Magento. But the scenario changes when viewed in a longer horizon as it is an affordable option in the long run. In the case of WordPress security breach, a lot of investment is lost in repairing your site.
Choosing the right CMS platform for e-commerce web design and development depends on your requirements. Magento is the ideal platform for stores featuring more number of products. If you happen to sell only a few products, then WordPress is the go-to option. However, in the long-term, Magento gives you the upper hand when it comes to security options. In terms of flexibility and ease of use, WordPress is the preferable option. So, make sure to pick the right CMS platform for your e-commerce store by taking all the factors into account.